My guess is no, and even if they are – there is always room for improvement. This is why you need heat maps and site recordings on your website. Hotjar is the tool that is going to help you achieve this.
Hotjar provides you an easy way to truly understand your web and mobile site visitors. It will show you your hottest opportunities so you can optimise your website for growth.
Today I’m going to do a run through with you and show you how to sign up to Hotjar, add it to your website and create heatmaps & recordings so you can start tracking your website visitors to truly see what’s going on.
Visit the Hotjar website and click on the red ‘Try it for free’ button in the top right corner. Start by entering your Name and Email Address.
You will step through a few screens with some questions to answer regarding your account details and the website you want to start tracking.
<head> tag on every page where you wish to track visitors and collect feedback.
This step may be a little different for everyone depending on your website structure. This website is built using WordPress so I will show you how it’s done on a WordPress website.
The easiest and safest way to add this tracking code is to first install a plugin called Head, Footer and Post Injections. This will allow you to add the tracking code without having to worry if you want to update or change your WordPress theme. Generally, I always try to avoid adding too many plugins, but this is a plugin you will likely use quite often.
Install the plugin and add the tracking code in the
<head> Page Section Injection (on every page) field. (Don’t forget to click Save).
For other website setups such as Squarespace, Shopify or Wix, find the area where you’re able to add code to the <head> section and paste the tracking code in.
Test the tracking code has been entered correctly by navigating back to the Hotjar dashboard and selecting the ‘Verify Installation’ tab.
A new window will appear with a box in the top left hand corner with a success message if the tracking code has been successfully added to your website.
Setting up a heatmap on the URL you want to find data on will allow you to see the hotspots of the page. The heatmap will give you a full overview of what your visitors click on, how they move the mouse and how far down the page they are scrolling.
You will be surprised with the results you start to get. One area I noticed is a lot visitors were clicking on an image in an article where I had a link underneath it to a related article, however the image itself didn’t have a link on it. I was able to quickly update the image to include the link related to the article which lead my readers to the related article.
Depending on how much traffic you get to your website, it may take a few weeks to get decent results from the heatmap.
Recordings allow you to watch exactly how visitors are using your website. It allows you to replay sessions of real visitors, view user actions and take notes. By seeing your visitor?s clicks, taps and mouse movements you can identify usability issues on the fly and then update these areas to improve your users experience.
Again, depending on how much traffic you get to your website, it may take a few weeks to get decent results from the recordings.
Congratulations, you’re now one step closer to learning more about your users. Review your results at least weekly to see how your users are navigating your website and determine if there are any areas you can improve.
Over the next month I will review the data and create a new post with my findings. I will show you areas where I find can be improved and show you how to implement the changes.
I’ll dive deeper into Hotjar in future posts and discuss Funnels and Forms with you.
If you feel I have missed anything or you are unsure of any of the steps, comment below and i’ll be happy to help out where I can.
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